The 11 Laws of Likability
Likability is Good for Business! It can be tempting to think that it’s not nearly as important to be kind as it is to be a knowledgeable and effective agent when you’re trying to get ahead. However, time and time again, we see that people’s opinions of us do matter in both our personal lives and our professional lives. Where there are 11 ‘traditional’ laws of likability. We will discuss 3. Here are three things to think about to make sure you’re showcasing your likability to the benefit of your business.
The insurance industry is really a people industry – as an agent, you’re dealing with clients all the time. A good way to build a reputation for yourself, make more sales, or even just become a part of the local community is to be nice. People would rather buy an insurance plan from someone they feel is kind and trustworthy than someone they feel is knowledgeable but dismissive or rude. Kindness builds trust, and trust is invaluable between a client and agent. These people are trusting you to guide them to the best solution for their healthcare needs.
Being competitive can be a great attribute in business, but there’s no need to be nasty about your competitors. It’s less about bringing the competition down and more about elevating yourself and your abilities. Clients will not be able to trust you if they hear you badmouthing a fellow agent in order to try to persuade them to enroll with you. It’s simply not professional. Professionalism is one of the top 11 laws of likability.
This shouldn’t be a surprise, but prioritizing your clients needs and making them feel like they matter can lead to more sales. Making time for your clients and being patient with all of their questions makes them feel safer enrolling with you. It shows that you care about finding them the right plan for their needs, not just about making commission.
Additionally, being nice really can elevate your business, and allowing your likability to be seen with your clients can lead to even more referrals by word of mouth.
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