How to sell Medicare plans over the phone
It is not difficult to learn how to sell Medicare plans over the phone. We will provide the blueprint in the article below. If you do not have experience in Medicare sales, there are some steps to take prior to starting.
You will need a health insurance license to sell Medicare plans
Starters guide for Medicare Contracting
After you have an insurance license, there are steps to take for contracting and certifications. Use the link for step by step instructions. Medicare contracting and certifications guide
How to sell Medicare plans over the phone- The set up
There are a number of ways to sell Medicare plans over the phone. The most obvious option is to get set up as a call center/telesales agency. While this set up can ultimately work very well, there are some obstacles to doing it which are time and cost. Call scripts will need approval by the carriers. All calls will need to be recorded as well. The other negative is the cost to start the call center. Those with funding and time to invest should call us to discuss the call center option further at 203-796-5403 or email Edward@croweandassociates.com. For most people we will suggest a different approach.
Selling by phone in conjunction with online enrollment
A quicker and less expensive way to start is selling over the phone and processing enrollment online. The online enrollment function is available at no cost through our online enrollment portal Connect4Medicare (C4M) C4M provides agents with their own approved enrollment website and consumer facing URL. Agents and prospects can quote and compare plans, run drug comparisons, search doctors and enroll prospects online without a face to face meeting. The agent can enroll the prospect or the prospect can self enroll through the link sent to them by the agent. You can text or email the enrollment links. CLICK HERE TO LEARN MORE ABOUT CONNECT4MEDICARE Under this set up, agents can talk to prospects over the phone and then email or text them the link to complete the enrollment.
How to sell Medicare plans over the phone: Generating lead volume
You will need to generate prospects to try to close so figuring out the method to use is important. There are a number of ways to do this but we will focus on two of them here.
Telemarket leads: There are companies that will generate leads by phone at a set price per lead. The calls are recorded and the information is sent to the agent to close the sale. We have worked with a vendor to offer one of the best prices for teleleads. With call back leads at $10.00 and live transfers at $16.00 a large amount of volume can be generated at a low cost. CLICK HERE TO LEARN MORE
Online leads: Online leads are also a good way to generate prospect volume at a low cost. You can get online leads for $8 to $15 each depending on the lead aggregator/lead company. Shared and exclusive leads are available but we suggest using shared leads due to the high price point of exclusive leads.
We offer a free lead program to help off set your lead costs- Learn more about the Crowe and Associates Free Medicare Lead Program
How to sell Medicare plans over the phone: Other important things to know
Having the correct set up for phone sales is important but organization is also key. As a result, it will be important to have a good CRM. Connect4Medicare is a basic CRM but we suggest having your own in order to stay organized. It will be important to keep all prospects in your database, schedule return calls and keep notes on each call. In addition, you need to have a scheduled routine every day. How many leads will you work? What time will you be contacting new prospects vs. calling existing prospects you are working with? Other things to consider are: How much money will you have in your daily lead budget? Do you have access to all competitive plans in the area/states you are working? Thought and preparation is needed in order to be successful when starting any type of phone sales.
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