Improve Website Conversion Rate
There’s endless ways that the ubiquitousness of the internet has changed the insurance industry. Agents who sell Medicare can now enroll people over the phone from their computer, all while being in compliance with all of the rules and regulations from the Center for Medicare and Medicaid Services. This is also why it’s so vital for your business to have a user-friendly website. Your website is free advertising, and it will be how many of your clients will find your services. But, if your website isn’t driving possible clients to contact you, or take other related actions, it needs some work. Here are some tips to improve your website’s conversion rate and provide more actionable steps for your future clients. Improve your website’s conversion rate with these tips.
Understand the importance of conversion rate
Conversion rate is the percentage of online visitors that take a desired action when they visit your website. For many agents, that would be clicking a “contact us” button, or even a “request a meeting” button. Conversion rate is such an important metric because it is a way to measure how successful the website is at advertising and representing your services. It’s a marketing metric.
Optimize your website
If the call-to-action buttons aren’t prominently displayed, your conversion rate will likely be lower than it could be. If your interface is clunky, or the graphics are cheesy, or the website isn’t streamlined for ease of use, all of these things can lead to lower conversion metrics. Review your website as if you are a customer. Is it doing the most it could be doing to convince visitors to act?
Write engaging copy
The copy on your website should be clear and concise, yes, but this is also an opportunity to engage with your prospective clients. Let your voice come through as well, because your likability can be helpful in motivating people to act.
Use social proof
Social proofs are customer testimonials, reviews, or real-life examples that show that your previous clients are happy with their experience. These count for a lot with encouraging prospective and new clients to act when they visit your website.
If you think of your website as an extension of your agency, then visitors are really experiencing a first-impression of working with you when they are on your website. Make it a good first impression with these tips and watch your conversion rate increase.
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