Create a Facebook Business Page

By Ed Crowe | General Articles | 0 comment | 19 July, 2023 | 0

Create a Facebook Business Page

Now more than ever, if a business does not have an online presence, it may as well not exist. Prospective clients and customers in all fields need to have immediate and easy access to information about a business or service via the internet or they will quickly move on to a different source. Not only is basic information necessary to have online for customers to find, but it is also important for a small business to be able to interact appropriately online. For many brokers and agents, this takes the form of a Facebook page for their business. This post includes the instructions to create a Facebook business page for selling insurance:

One of the reasons that Facebook business pages can be so useful for agents and brokers is that they can increase their contacts and even gain new clients through natural interaction and promotion of their services.

How to Start – Create a Facebook business page

From a personal Facebook page, click on the three lines on the top left corner of the page and select “create.” From the “create” tab, select “page.”

Choose the type of page. Some options are “local business or place,” “company, organization, or institution,” and “brand or product.”

Then, simply enter the required information for the business. This usually includes things like the name and address of the business and how to contact them, as well as what services they provide.

Click “continue”

Optimize the page for maximum visibility

In order for the business page to actually generate business, people have to see it. Here are some tips to maximize the visibility of the page:

Fill in the “about” section with as much clear information as possible about how an independent Medicare agent does business. Most clients will be over 65 and may not know how any of this field works, particularly with newer technology.

Use keywords in the page’s description – things like Medicare, agent, insurance, etc. This will make it more likely that people will find your page during their searches.

A call-to-action is vital. This can be a “call now” button or a “contact us,” or even a “shop here.” Any way that the prospective client can be driven towards the registration page or even attendance at the next educational or marketing event.

A business page on Facebook can be a very useful tool for publicizing an agent or broker’s business and giving people access to quick information about what services they can provide.