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Home Posts tagged "selling medicare"
Medicare and VA benefits

1 Veterans Benefits And Medicare Coverage

By Ed Crowe | General Articles | 0 comment | 27 March, 2026 | 0

Veterans Benefits And Medicare Coverage

Many veterans assume their health coverage through the U.S. Department of Veterans Affairs automatically replaces Medicare. In reality, veterans benefits and Medicare coverage serve different roles and understanding how they coordinate can help avoid costly coverage gaps.

VA Benefits and Medicare Are Separate Systems

Healthcare through the U.S. Department of Veterans Affairs (VA) provides coverage for care received at VA hospitals and clinics. However, VA benefits generally do not pay for services received outside of the VA system unless preauthorized.

Medicare, on the other hand, provides coverage nationwide through private providers who accept Medicare. Because these systems do not automatically coordinate payments, having one does not replace the need for the other.

Why Many Veterans Enroll in Medicare

Even if a veteran primarily uses VA facilities, enrolling in Medicare at age 65 is a good idea. Here’s why:

  • Access to Non-VA Providers: If a veteran wants care outside the VA system, Medicare helps cover those services.
  • Emergency Flexibility: Emergency situations may arise far from a VA facility.
  • Avoiding Late Enrollment Penalties: Delaying Medicare Part B without other qualifying coverage can lead to lifelong penalties.

VA drug coverage is considered creditable, so some veterans delay Medicare Part D without penalty. However, each situation should be reviewed carefully.

Watch a YouTube video on Veteran’s Plan Training

How Medicare Advantage Fits In

Some veterans choose a Medicare Advantage (Part C) plan. These plans combine hospital, medical, and often prescription coverage into one plan administered by private insurance companies approved by Medicare.

For veterans, a Medicare Advantage plan can:

  • Expand access to local doctors and hospitals
  • Provide additional benefits like dental, vision, hearing, and fitness programs
  • Offer prescription coverage for medications filled outside VA pharmacies

Importantly, veterans can still use VA facilities while enrolled in a Medicare Advantage plan. The two do not cancel each other out; they simply cover services in different settings.

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TRICARE and Medicare

For military retirees and certain dependents enrolled in TRICARE for Life, Medicare enrollment is required at age 65. Medicare becomes primary coverage, and TRICARE for Life acts as secondary coverage, often reducing out-of-pocket costs significantly.

VA benefits, Medicare, and TRICARE each play distinct roles. For many veterans, having both VA coverage and Medicare provides broader access, greater flexibility, and stronger financial protection. Reviewing options before turning 65 ensures veterans maximize the benefits they’ve earned through their service.

Click here for Agent events and Inforamtion

The Value of Essential Engine

1 The Value of Essential Engine

By Ed Crowe | General Articles | 0 comment | 3 February, 2026 | 0

Essential Engine: Helping Medicare Agents Stand Out

In today’s Medicare market, agents need to offer more than just the best plans; they need to build long term relationships. Because beneficiaries expect ongoing, meaningful communication, consistent visibility and trust-building have never been more important. In this post, we discuss the value of Essential Engine to your business and how it can help you maintian your book of business and bring in more leads.

Essential Engine is a marketing services company for professionals looking to improve client retention, increase referrals, and strengthen engagement. Through a blend of digital marketing and direct-mail solutions, they help Medicare agents stay top of mind with clients as well as prospects.

Essential Engine serves professionals across the United States. Although they have experience supporting many industries, their relationship-driven approach is a great fit for Medicare agents and agencies.

The Value of Essential Engine – A Relationship-First Marketing Strategy

Essential Engine offers a simple, integrated marketing approach designed to nurture long-term relationships without adding more work to an agent’s plate. This includes:

  • A personalized, bi-monthly Retiring Well magazine mailed directly to clients and prospects
  • Branded postcards that reinforce key messages, seasonal touchpoints, and referral requests
  • Done-for-you social media and digital content to keep agents visible between appointments

Unlike digital ads or one-off emails that are easily ignored, physical magazines are read and re-read by entire households. This creates repeated exposure and conversation. The content focuses on retirement lifestyle topics such as travel, wellness, leisure, and financial confidence. This allows agents to build trust without “selling” in every interaction.

 If you are ready to be part of the Crowe team; click here for online contracting

Additional Marketing Services

In addition to Retiring Well, Essential Engine offers a variety of digital and direct-mail marketing services to fit different business needs and budgets, This includes Essential Living Magazine, Escapes + Experiences, Essential E-Newsletters, Social Media Management, Five Star Professional recognition, and EssentialExperiences. These publications elevate client expericence and help present agents on polished, professional level, which is the real value or this tool.

Watch a YouTube video on Medicare enrollment periods

Essential Engine – Real Results for Medicare Agents

This consistent, relationship-focused strategy supports higher client retention, generates more referrals, and helps agents stand out in the Medicare marketplace.

Getting started is easy. Essential Engine is currently offering a discounted set up price. This allows agents to test the platform with minimal upfront cost. Just give us a call at 203-796-5403 for more details. Additionally: Crowe agents can use our lead program to pay the cost.

Agents stay up-to-date on agent events and information.

Once onboarded, each agent recieves support from a dedicated marketing coach to customize messaging and outreach. The goal is simple: help Medicare agents build lasting relationships and turn satisfied clients into long-term advocates.

Why use Allcalls.io

1 Why Use Allcalls.io

By Ed Crowe | General Articles | 0 comment | 26 January, 2026 | 0

Why Agents Are Choosing AllCalls.io for High-Intent Medicare Leads

Finding quality leads has become more challenging and expensive. Between managing ads, dealing with unreliable vendors, and staying CMS compliant, many agents are stretched thin. That’s where AllCalls.io stands out. Designed specifically for insurance professionals, AllCalls.io helps Medicare agents and agencies scale faster with high-intent, real-time inbound calls from consumers actively shopping for coverage. IN this post, we answer the question; why use Allcall.io.

High-Intent, Real-Time Inbound Medicare Calls

AllCalls.io connects you with consumer-initiated inbound calls, meaning you’re speaking with real shoppers who are already looking for Medicare coverage. There’s no chasing cold leads or working outdated lists. Agents simply turn their call flow on, have real conversations, and grow their book of business without managing ads, landing pages, or multiple lead vendors.

Watch a YouTube video on how FCC rules impact Medicare agents

CMS Compliant and Approved

Compliance is non-negotiable in today’s Medicare market. AllCalls.io is CMS compliant and approved, giving agents peace of mind while they focus on helping beneficiaries. Calls are recorded automatically, providing built-in documentation and quality assurance.

Affordable, Transparent Pricing

AllCalls.io offers flat-rate pricing by call type, with no hidden fees, no contracts, and no minimum commitments. This makes it an ideal solution for both independent agents and growing agencies looking for predictable and affordable lead costs.

Easy Setup and On-Demand Flexibility

Getting setup is simple. Agents create an account, select their insurance vertical and licensed states, and start taking calls immediately. The system works seamlessly on mobile and desktop, allowing you to answer calls wherever you are. Don’t delay, call us at 203-796-5403 to get started!
Just turn the app on when you’re available and turn it off when you’re away, this gives you complete control over your schedule. Adding new states is quick and easy, making it simple to expand your reach as your business grows.

Built-In Tools to Support Growth

AllCalls.io lets you store and view client and prospect information, making follow-ups and renewals easier. The platform also provides call recordings and starter scripts, helping agents feel confident from day one.

Powerful Features for Agencies

Agencies can add downline agents, view performance by product, set daily call limits, monitor call activity, and track acquisition costs in real time. This visibility makes AllCalls.io a powerful tool for managing teams and scaling efficiently.

AllCalls.io is on-demand, flexible, affordable, and tailored to you. Whether you’re a solo Medicare agent or a growing agency, it delivers compliant, high-intent inbound calls without the hassle, so you can focus on what matters most: helping clients and growing your business.

Agents, if you are ready to join the team at Crowe, click here for contracting

As Medicare becomes more competitive, you need tools that help you work smarter, not harder.

For Medicare agents who want to grow their business without burning out, AllCalls.io is a game-changer.

Agents stay up-to-date on agent events and information.

Ready to streamline your lead process and close more enrollments? AllCalls.io could be exactly what you’ve been waiting for.

Proposed CMS Regulation Changes 2027

1 Proposed CMS Regulation Changes 2027

By Ed Crowe | General Articles | 0 comment | 7 January, 2026 | 0

Proposed CMS Regulation Changes 2027: What Medicare Agents Need to Know

The Proposed CMS regulation changes 2027 for Medicare Advantage and Part D include several major changes that will directly affect how Medicare agents, brokers, and TPMOs operate during the next Annual Enrollment Period (AEP). These proposals aim to strengthen beneficiary protections, reduce administrative burden, and improve marketing oversight.

TPMO Oversight: Targeting Bad Actors, Not Everyone

CMS is refining its approach to Third-Party Marketing Organization (TPMO) regulation. Instead of blanket oversight, CMS aims to better identify and hold “bad actors” accountable while reducing the burden on compliant agents and organizations.

Key proposed changes include:

  • New methods to distinguish good-faith errors from misleading practices
  • Better alignment of incentives between agents, brokers, and TPMOs
  • Continued focus on consumer transparency

Watch a video on the FCC one to one consent rule

Updated TPMO Disclaimer Requirements

CMS proposes that the TPMO disclaimer must be read before discussing any plan benefits. Additionally, State Health Insurance Programs (SHIPs) would be removed from the disclaimer wording.

Call Recording Relief for Agents

A major compliance update: CMS is proposing to reduce the call-record retention period from 10 years to 6 years, with alternatives like 3 years or transcript retention also under review. This would significantly reduce data storage requirements for Medicare agents.

Agents; are you ready to join the Crowe team – click here for online contract

Marketing Events and Communications: More Flexibility for Agents

CMS wants to remove the 12-hour waiting period between educational and marketing events. Agents could immediately transition into a marketing presentation if they clearly announce the shift to attendees. This change helps agents plan events more efficiently and improves lead engagement.

Scope of Appointment (SOA) Changes That Benefit Agents

The proposal includes some of the most agent-friendly SOA updates in years:

  • Elimination of the 48-hour SOA waiting period
  • Written SOA required for in-person meetings, while electronic or audio formats remain approved for remote appointments
  • BRCs, voicemails, and online lead forms recognized as SOAs, providing clearer compliance for digital marketing and lead generation

Click here for a generic SOA

These updates would help Medicare agents schedule appointments faster and reduce friction with prospects.

Advertising Rules: Superlatives Allowed Again

CMS proposes lifting the blanket ban on superlatives like “best” or “most”; as long as statements are accurate, substantiated, and not misleading. This gives agents more flexibility in plan comparisons and advertising campaigns while maintaining compliance standards.

Enrollment & SEP Updates for 2027

Key proposed changes include:

  • Expanded provider termination SEP, allowing beneficiaries affected by any provider termination to switch plans
  • Clearer rules requiring CMS approval for SEPs tied to sanctions or contract violations, processed through 1-800-MEDICARE

Additional CMS Updates Agents Should Watch

  • Proposed elimination of the mid-year supplemental benefits notice
  • Updates to Star Ratings and quality measures
  • CMS requests feedback on C-SNP and I-SNP growth and support for dually eligible beneficiaries

CMS Medicare Regulatory Relief proposal – enter your comments/suggestions

Preparing for the 2027 AEP

The 2027 CMS Proposed Rule reflects a continued effort to balance consumer protection with administrative relief for agents. Medicare agents should begin reviewing these changes now to adjust their sales processes, marketing strategies, and compliance practices before final rules are released.

Stay up-to-date on the latest webinars an agent events.

GTL Hospital Indemnity Plans

1 GTL Hospital Indemnity Plans

By Ed Crowe | General Articles | 0 comment | 17 December, 2025 | 0

GTL Hospital Indemnity Plans: A Smart Supplemental Solution for Agents

GTL hospital indemnity plans offer agents a practical way to help clients manage rising out-of-pocket healthcare costs while expanding their own product portfolio. Designed to pay cash benefits directly to the policyholder, these plans work alongside major medical coverage. This means; Medicare Advantage, or Medicare Supplement plans.

What Is a Hospital Indemnity Plan

A hospital indemnity plan provides a fixed cash benefit for covered events such as hospital admissions, daily confinement, ICU stays, and certain outpatient services. GTL’s hospital indemnity plans are known for simple plan designs, guaranteed renewable coverage, and predictable benefits. Because clients recieve payments directly, they can use funds for co-pays, deductibles or everyday expenses.

Why Agents Should Offer GTL Hospital Indemnity Plans

For agents, hospital indemnity plans are easy to explain and easy to position. As Medicare Advantage plans continue to shift cost-sharing to beneficiaries, clients are increasingly exposed to unexpected hospital expenses. Hospital indemnity coverage helps fill these gaps without replacing existing insurance.

Key agent-friendly advantages include:

  • Straightforward underwriting with limited health questions
  • Affordable premiums that appeal to budget-conscious clients
  • Flexible use of benefits, increasing perceived value
  • Year-round sales opportunities, not limited to AEP or OEP

If you are ready to join our team; click here for online contracting

These features make GTL plans ideal for cross-selling to Medicare beneficiaries, individuals with high-deductible health plans, and clients concerned about hospitalization costs.

Ideal Clients for Hospital Indemnity Coverage

GTL hospital indemnity plans are especially effective for Medicare Advantage enrollees facing daily hospital copays, retirees on fixed incomes, and working individuals seeking extra financial protection. Agents can position the plan as a financial safety net rather than traditional insurance, which resonates strongly with today’s consumers.

Watch a YouTube video – Why agents should include ancillary products with MA sales

Final Thoughts

Adding GTL hospital indemnity plans to your product lineup allows you to address a real client need while generating consistent commissions. With simple benefits, broad appeal, and strong supplemental value, these plans can strengthen client relationships and help agents stand out in a competitive market.

Stay up-to-date on the latest webinars an agent events.

What Medicare Part D covers

1 What Medicare Part D Covers

By Ed Crowe | General Articles | 0 comment | 11 December, 2025 | 0

What Medicare Part D Covers: A Clear Guide for Medicare Beneficiaries

Medicare Part D is essential for millions of beneficiaries who rely on prescription medications to manage chronic conditions and maintain their health. Understanding what Medicare Part D covers can help you choose the right plan, avoid unexpected costs, and make the most of your Medicare benefits. This guide breaks down the key features of Part D coverage so you know exactly what to expect.

What Is Medicare Part D

Medicare Part D is prescription drug coverage offered by private insurance companies approved by Medicare. Beneficiaries can enroll in a stand-alone Prescription Drug Plan (PDP) with Original Medicare or choose a Medicare Advantage plan (MA-PD) that includes drug benefits. Every plan must follow Medicare’s minimum coverage rules, but formularies and pricing vary.

What Medicare Part D Covers

Prescription Drugs in Essential Categories

All Medicare Part D plans must cover drugs across major therapeutic classes, including medications for:

  • Diabetes
  • High blood pressure
  • High cholesterol
  • COPD and asthma
  • Depression and anxiety
  • Osteoporosis

This ensures beneficiaries have access to commonly used medications for chronic conditions.

Watch a quick YouTube video on the prescription payment plan

Protected Class Medications

Medicare Part D also requires plans to cover “protected class” drugs, which include:

  • Antidepressants
  • Antipsychotics
  • Anticonvulsants
  • Antiretrovirals
  • Immunosuppressants
  • Certain cancer medications

These protections ensure that people with serious or complex health needs can access the full range of necessary treatments.

Vaccines Not Covered by Part B

Part D covers many important vaccines, including the shingles (Shingrix) vaccine, RSV vaccines, and most travel immunizations. Under current Medicare rules, beneficiaries typically pay $0 out of pocket for recommended vaccines.

Insulin and Diabetic Supplies

Thanks to recent updates, Medicare Part D limits monthly insulin costs to $35 for covered insulin products. Many plans also cover diabetic supplies such as test strips, lancets, and pen needles.

Specialty and High-Cost Medications

Part D covers a wide range of specialty drugs used for conditions like multiple sclerosis, rheumatoid arthritis, and autoimmune disorders. These medications may fall into higher cost tiers but are included in most formularies.

Agents; are you ready to join the Crowe team – click here for online contract

What Medicare Part D Does Not Cover

Medicare Part D does not cover over-the-counter drugs, vitamins and supplements, cosmetic medications, fertility treatments, or drugs for weight loss.

Medicare Part D provides comprehensive, affordable access to prescription medications. By reviewing your plan’s formulary, comparing costs, and choosing a plan that matches your medication needs, you can maximize your coverage and save money throughout the year.

Stay up-to-date on agent events and information

Proposed Medicare Advantage Changes 2027

1 Proposed Medicare Advantage Changes 2027

By Ed Crowe | General Articles | 0 comment | 5 December, 2025 | 0

Proposed Medicare Advantage Changes 2027

The Centers for Medicare & Medicaid Services (CMS) recently released a proposed rule for the 2027 contract year that could reshape Medicare Advantage (MA) and Part D prescription drug coverage. The agency aims to “strengthen quality, improve access, and modernize benefits” while reducing administrative burdens on plans.

Here’s what beneficiaries, providers, and policymakers need to know.

Star Ratings Overhaul

CMS proposes removing 12 Star Rating measures that are largely administrative or show little variation between plans. The focus will shift to meaningful metrics, including clinical outcomes, preventive care, and patient experience.

  • New focus on outcomes: Plans will be evaluated more on health results than paperwork.
  • Mental health measure: CMS plans to introduce a “Depression Screening and Follow-Up” measure for future cycles.
  • Health equity bonuses paused: The previously planned “Excellent Health Outcomes for All” bonus is postponed, though CMS invites feedback on equity initiatives.

Impact: Beneficiaries may find it easier to identify high-quality plans, while insurers may redirect resources toward improving actual care.

Enrollment Flexibility

The proposed rule adds a new Special Enrollment Period (SEP) for beneficiaries whose providers leave a plan’s network. This allows mid-year plan changes without waiting for the regular enrollment window. CMS also codifies other existing SEP policies, making the system more consistent.

Impact: This change ensures continuity of care for people with chronic conditions or preferred providers.

Watch a video on the discontinued Medicare advantage plan special enrollment period

Part D and Drug Coverage Updates

The rule formalizes Part D reforms started under prior legislation, including:

  • Eliminating the coverage gap (donut hole) phase.
  • Maintaining reduced out-of-pocket thresholds.
  • Removing cost-sharing in the catastrophic phase.
  • Adjusting how True Out-of-Pocket (TrOOP) costs are calculated.

Impact: Beneficiaries gain more predictable and affordable prescription drug coverage.

Agents, are you ready to join the team at Crowe; click here

Reducing Administrative Burden

CMS proposes measures to reduce paperwork and regulatory complexity, such as:

  • Exempting certain account-based plans from creditable coverage disclosures.
  • Lifting requirements for mid-year notices about unused supplemental benefits.
  • Removing some health-equity reporting mandates for plans.

Impact: Plans may operate more efficiently, but some transparency and oversight could be reduced.

Why It Matters

  1. Patient-focused quality: More emphasis on outcomes and experience could improve care.
  2. Drug cost protection: Part D reforms continue to protect beneficiaries from high out-of-pocket expenses.
  3. Flexible enrollment: The new SEP enhances access to care when providers leave networks.
  4. Efficiency vs. oversight: Streamlined administration may improve plan operations but reduce some accountability.
  5. Future reform: CMS is constantly making changes to improve MA plans, and stakeholders have the chance to provide input.

CMS’s 2027 proposed rule could bring meaningful improvements for beneficiaries while easing administrative burdens for insurers. The Star Ratings overhaul, enrollment flexibility, and Part D updates are poised to enhance care and reduce costs. However, reduced oversight and postponed equity initiatives highlight areas to watch as the public-comment process unfolds.

Agents, stay up-to-date on the our latest webinars an agent events.

Why Sell Critical Illness Insurance

1 Why Sell Critical Illness Insurance

By Ed Crowe | General Articles | 2 comments | 24 September, 2025 | 0

Why Sell Critical Illness Insurance

When it comes to protecting clients from financial hardship, health coverage alone isn’t always enough. The big question is; why sell critical illness insurance. The answer is: as an insurance agent, you already know the cost of a serious illness can go far beyond hospital bills. That’s where this insurance comes in. Offering this valuable coverage to your clients not only strengthens their financial safety net, but also helps your business grow.

What Is Critical Illness Insurance

Critical illness insurance is a supplemental policy that provides a lump-sum cash benefit if the policyholder is diagnosed with a covered illness such as:

  • Heart attack
  • Stroke
  • Cancer
  • Organ failure
  • Major surgery

Unlike health insurance, which pays doctors and hospitals, critical illness insurance puts money directly in your client’s hands to spend however they need.

Why Agents Should Offer It

Fill a Major Coverage Gap

Even clients with excellent health insurance can face substantial out-of-pocket costs; deductibles, co-pays, non-covered treatments, travel expenses for care, and lost income during recovery. Critical illness benefits can bridge that gap, giving clients peace of mind.

Protect Clients’ Financial Well-Being

A major diagnosis can derail a family’s finances. This coverage can help with:

  • Mortgage or rent payments
  • Childcare
  • Utility bills
  • Transportation to treatment
  • Alternative or experimental treatments not covered by insurance

Helping your clients plan for these “hidden” costs builds trust and shows you care about their full financial picture.

Click here for online contract and join the team at Crowe

Create a New Revenue Stream

Critical illness policies are generally affordable and easy to quote. Adding them to your portfolio can boost your sales without requiring significant additional effort. Many carriers offer simplified underwriting and electronic applications, making the process smooth for both you and your clients.

Cross-Sell Opportunities

Critical illness coverage is a natural add-on for clients purchasing:

  • Health insurance
  • Medicare Advantage or Supplement plans
  • Life insurance
  • Disability income insurance

By bundling solutions, you create a comprehensive protection plan and increase client retention.

Watch a quick YouTube video on why sell ancillary products with Medicare

Stand Out from Competitors

Many agents overlook supplemental health products. Offering critical illness insurance shows that you go beyond the basics and are committed to providing complete risk protection for your clients.

Positioning Critical Illness Insurance with Clients

When discussing this coverage, focus on real-life scenarios and emphasize flexibility:

  • “If you were diagnosed with cancer tomorrow, would you have enough savings to cover your expenses while you focus on getting better?”
  • “This policy gives you cash you can use however you want – not just on medical bills.”

Simple, empathetic conversations often lead to meaningful sales.

Selling critical illness insurance is more than an opportunity to increase commissions – it’s a way to help clients face one of life’s biggest challenges with confidence. By offering this coverage, you can:

  • Strengthen your client relationships
  • Provide real financial security
  • Build a more resilient, profitable business

Stay up-to-date on Medicare agent events and information

Helping clients prepare for the unexpected is what great agents do. Critical illness insurance is an essential piece of that puzzle.

Why Choose an HMO

1 Why Choose an HMO

By Ed Crowe | General Articles | 0 comment | 6 September, 2025 | 0

Why Choose an HMO

When selecting a Medicare Advantage plan, one of the most common choices is a Medicare HMO (Health Maintenance Organization) plan. While Medicare Advantage plans come in different forms; such as PPOs, PFFS, and SNPs, HMO plans continue to be a popular option for many beneficiaries. But what makes them attractive, and why choose an HMO plan over other types of Medicare Advantage coverage?

Lower Monthly Premiums

HMO plans often come with lower monthly premiums compared to PPOs and some Medigap options. In fact, many HMO Medicare Advantage plans are available with a $0 monthly premium (though you must still pay your Part B premium). This makes them a budget-friendly choice, especially for retirees on fixed incomes.

Predictable Costs

With set copays for doctor visits, hospital stays, and prescriptions, Medicare HMO plans can make it easier to budget healthcare expenses. Instead of worrying about large unexpected bills, members often have a clearer idea of what their out-of-pocket costs will be.

Coordinated Care

The HMO plan designed encourages coordinated care. Beneficiaries select a primary care physician (PCP) who manages their overall health and provides referrals to specialists when needed. This system helps reduce unnecessary testing and ensures care is streamlined across providers.

Watch a YouTube video on how Advanced Diabetes Supply can help get needed diabetes supplies

Extra Benefits Beyond Original Medicare

Original Medicare (Parts A and B) does not cover certain benefits like dental, vision, hearing, or fitness programs. Many HMO Medicare Advantage plans include these extras, along with prescription drug coverage (Part D). This makes HMO plans a convenient “all-in-one” package for many beneficiaries.

Lower Out-of-Pocket Maximums

Unlike Original Medicare, which does not cap spending, Medicare HMO Advantage plans include an annual out-of-pocket maximum. Once this limit is reached, the plan pays 100% of covered costs for the rest of the year, offering an important layer of financial protection.

Local Network Focus

Because HMO plans require members to use a network of doctors and hospitals, they often negotiate better rates, helping keep costs down. For beneficiaries who primarily receive care close to home, an HMO network may be more than sufficient.

Is an HMO Right for You

While HMO plans offer many advantages, everyone is different and has their own coverage needs. The main limitation is that you must use providers within the plan’s network (except in emergencies). If you prefer flexibility to see specialists without referrals or want coverage that extends more broadly outside your area, a PPO or Medigap plan may be a better choice.

However, for Medicare beneficiaries looking for affordable, coordinated, and benefit-rich coverage, a Medicare HMO is often an excellent option.

Medicare agents:

Click here to fill out an on line contract and become part of the Crowe team!

Stay up-to-date on agent events and information

Why Offer Medicare HDG Plans

1 Why Offer Medicare HDG Plans

By Ed Crowe | General Articles | 0 comment | 6 September, 2025 | 0

Why Offer Medicare HDG Plans

The question; why offer Medicare HDG Plans, because the Medicare market is changing rapidly. Agents must stay ahead of the curve to remain successful. Many major carriers are scaling back their Medicare Advantage (MA) offerings and even cutting commissions on some plans. This leaves agents with fewer options to present to clients. This is where HDG Plans can make all the difference.

The Current Landscape of Medicare Advantage

In recent years, Medicare Advantage has been one of the most popular plan options among seniors. However, for the last couple years, carriers are:

  • Pulling plans from the market – especially PPOs, which have traditionally been popular for their provider flexibility.
  • Reducing commissions – some carriers are paying no commission on certain MA products, leaving agents with fewer options to offer.
  • Tightening supplemental benefits – carriers are scaling back some of the extra benefits that once attracted clients, making MA plans less competitive.

For agents, this creates a challenge: how do you provide value to your clients while maintaining a sustainable business model?

Click here to join the team at Crowe and Associates- online contract.

Why HDG Health Plans Stand Out

HDG Health Plans provide a strong alternative that agents should be offering. Here’s why:

1. Plan Stability

Unlike some Medicare Advantage carriers that are exiting markets or restructuring benefits, HDG Health Plans are built for long-term stability. This ensures agents can confidently enroll clients without worrying about sudden disruptions.

2. Expanded Client Options

As carriers discontinue PPOs and other MA plans, seniors need reliable choices that meet their healthcare and financial needs. HDG offers products that can help fill the gaps left by Original Medicare. This gives agents a competitive edge in retaining and growing their book of business.

3. Consistent Compensation

With some carriers cutting or eliminating commissions on MA plans, agents need products that continue to provide fair, reliable compensation. HDG Health Plans recognize the value of the agent’s role and support them with commission structures that make sense.

4. Strong Value Proposition for Clients

Carriers design HDG Plans with seniors in mind, balancing affordability, access to care, and flexibility. This makes them attractive alternatives for clients who may be frustrated with shrinking MA networks or reduced plan options.

5. Ability to seek care from most providers

Unlike MA plans, Medicare supplements allow the enrollee to seek care form any provider that accepts Medicare. This can be a huge advantage to any enrollee.

Agents learn why and how to sell ancillary products – watch a quick YouTube video

The Opportunity for Agents

As the Medicare market shifts, agents who adapt quickly will come out ahead. By offering HDG Health Plans, agents can:

  • Differentiate themselves from competitors still relying heavily on shrinking MA offerings.
  • Provide solutions to clients facing plan cancellations or limited coverage options.
  • Build a more stable book of business with products that pay fairly and retain members long-term.

Stay up-to-date on agent events and information

The Medicare Advantage space is in transition, and relying solely on it may leave both agents and clients at a disadvantage. By incorporating HDG Health Plans into your portfolio, you can protect your business, serve your clients more effectively, and position yourself as a trusted advisor during a time of change.

Now is the time to diversify your offerings, and HDG Health Plans should be at the top of your list.

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We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800 MEDICARE to get information on all options.

Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement.

Please Note: Crowe & Associates, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.

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Crowe & AssociatesCrowe & Associates

Online Enrollment- Enroll prospects online without the need for a face to face appointment. Access to all major carriers with the ability to compare plan benefits and prescription drug costs. Link to recorded webinar https://attendee.gotowebinar.com/recording/2899290519088332033

All agents receive a personalized enrollment website. Prospects can use the site to compare plans, check doctors, run drug comparisons and enroll in plans. Agents are credited for all enrollments. Click Here

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