Medicare supplement telemarketing script
If you want to sell Medicare Supplements over the phone, you will need a good Medicare supplement telemarketing script. Please note; you must be sure you follow all CMS guidelines before you start selling any Medicare product.
Telemarketing is sometimes referred to as cold calling. The idea of cold calling potential clients can be over whelming. Who is excited to call someone who may not want to receive a call and in some cases, they will either not answer or just hang up on you. Spending hours dialing and trying to just speak to a live person (not a machine) is something that sounds less than ideal. After you read the information we provide below, you may have a different opinion about cold calling prospects.
Some good reasons to use cold calling/telemarketing:
This method of prospecting clients is the least expensive way to reach a potential client and make a sale. believe it or not, this method is much cheaper and faster than going door to door. This makes it a great choice for agents just starting out who have a smaller budget for leads. You do not need to hire someone to do it for you. When you speak with a prospect, they will form a personal connection with you and you can build confidence with them from there. It is much more personal than sending out thousands of emails, which may never be read. You can gauge the persons level of interest more easily and proceed form there. One thing to note; the highest percentage of the people who still own a land line are in the 60 and over age group. That fact alone is good news for telemarketers.
Will cold calling actually work:
Well, that depends on you and how effectively you use this tool. We have included some important suggestions below:
Find a lead source that has a solid reputation. Your best suggestions will come from other agents/agencies. You can also check for on line reviews, although a percentage of reviews may be unreliable. If you buy leads from the wrong company, you may be wasting time and money. It is important to use the correct filter when purchasing leads. This means, make sure you narrow down the exact type of leads you want to purchase contact information for. Filters should include things such as; a specific area, client’s age range and/or income level.
This is very important, if you choose to use cold calling/telesales as a main tool in your insurance sales business; you should consider using a dialer. The use of a dialer will greatly increase the amount of calls you make each day. That equates to more sales when it is done correctly. Agents who choose to work with Crowe and Associates have access to a discounted sales dialer.
When you opt to use telemarketing/cold calling as a sales tool, it is also very helpful to use a CRM. The CRM is an invaluable tool that helps you track your leads and call backs and your client information in general. When you pay for a dialer, sometimes they give you either a free or discounted CRM. Either way, make sure the CRM you use is a good one. If it is not, you will be wasting time searching for your information. Make sure you opt for a user friendly system that gives you what you want.
At Crowe and Associates, our agents have access the Agency Bloc CRM (customer relationship management system). Access to the CRM is available at the reduced price of only $10 per month for an individual producer. All applications submitted through our agency will be loaded into the CRM automatically.
To view more examples of Medicare Supplement telemarketing scripts click the links below: