There are many good ways to get Medicare referrals. Medicare referrals are a great way to build your book of business without spending a lot of money on leads that may not work out.
Make sure you have a good relationship with existing clients
A good agent is available when their client has questions or concerns. It is important to build a relationship with your clients. The most important way to so this is by listening to their wishes and understanding their coverage needs. Once you do this, they are happy to share your contact with their friends and family. You must stay in contact with your clients, so they remember you are there for them and they do not ask another agent for help.
Be sure to contact them before AEP so you can help them update their information and choose the best plan for the coming year.
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Collecting your client’s contact information such as email and phone number can help you stay in contact. Agents can send out informational emails to clients or even contact a specific client if needed. The phone numbers are another way to contact clients. They are also good in the event you decide to send text messages for general updates.
If clients are happy with the service you provide, you can ask them for referrals if you do it in a tactful way that makes you both comfortable.
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Build relationships with local healthcare professionals
Do not be afraid to introduce yourself to area healthcare providers, clinics or other care facilities. Once they are familiar with you and the service you provide, they may be willing to form a partnership. Having a good rapport with these providers can open doors to a whole new stream of leads.
It is always a good idea to volunteer at local healthcare events and workshops to connect with providers. These professionals can refer people who need assistance with Medicare coverage. This will help establish you as a reliable resource for individual’s coverage needs.
Build an online presence
In today’s digital age, a strong online presence is essential. Agents should create a business profile on social media. After the profile is created, it is important to keep the platform updated with pertinent information potential clients may find useful. Including information on Medicare choices and answers to common questions are good ways to engage readers and encourage visitors to go back to your platform. An online presence reaches a broad audience and presents you as knowledgeable resource in the field of Medicare.
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Educational workshops
Hosting either free Medicare workshops or webinars help educate the community about coverage options and changes in Medicare. Providing valuable information to those who need help you gain credibility as a valuable resource. Those who attend may be inclined to refer friends or family to you for guidance when they are seeking help with their Medicare choices.
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Offer Referral Incentives
Create a referral program to reward current clients or anyone who refers new clients to you. Incentives for clients cannot include a gift card or anything appropriate with a value over $15. It is important to remain complaint when you offer a referral gift. Acknowledging and appreciating referrals encourages your existing clients to actively promote your business.
Referral gifts of up to $100 per sales is acceptable for other agents or professionals (ACA agents, P&C agents, other Medicare agents). Do not forget to pay them so they will refer more clients to you in the future. Please note in most cases, financial planners cannot accept the referral gift.
Collaborate with Local Businesses
Look into forming relationships with local businesses that cater to the senior population. Consider creating connections with senior centers, fitness clubs, or retirement communities. These relationships can be mutually beneficial, you can each refer clients to one another.
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Stay up to date on Medicare plans and regulations
Because Medicare plans make annual changes, agents need to be educated on all available plan options. It is also imperative to stay updated on compliance rules and attend product training sessions, workshops and conferences. Building relationships with broker managers and other agents in the industry. These are both sources of potential referrals if they have a beneficiary who needs assistance in your area. Informed well-known agents are more likely to attract referrals from clients and other professionals.
Medicare sales agents need to build a large referral network to achieve long-term success. By focusing on client satisfaction, and following the suggestions above, agents can build a successful referral-based business that brings in new clients and more opportunities.
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