Medicare Marketing rules 2018
The rules for both marketing as well as selling Medicare plans are usually changed by CMS on an annual basis. Medicare marketing rules 2018 is our view on some of the more substantial changes. (in our opinion) Because there are a number of subtle changes to the marketing guidelines. I have identified the ones that look to have the biggest impact on agents for 2018. Please keep in mind, the rules below are only for Medicare Advantage and Medicare Part D plans. In fact, CMS does not regulate the sales of Medicare supplement plans.
Medicare Marketing rules 2018 highlights
Payments other than CMS regulated agent compensation : The final draft of the document allows for agents to receive payment of admin fees/overrides on Medicare business. The initial draft had language that tried to regulate and/or restrict overrides from the sale of Medicare Advantage and Part D plans. Fortunately, that language has taken out of the final draft.
General Rules Regarding Compensation: This makes it official that agents must be certified in order to receive compensation on renewals for both MAPD and PDP plans.
Collecting Scope of Appointment Forms: This rule has been changed to allow scope of appointment forms to be taken at any time including same time appointments. Therefore, it is no longer a requirement to take a scope 48 hours in advance.
Direct mail, post cards, BRC’s and any other written/paper solicitation: If the solicitation “lead card” is generic, it does not need to be approved by CMS. Although, any card with company or plan specific information does need approval.
If you have questions about this information, please contact us either by phone at (203)796-5403 or by email at firstname.lastname@example.org. It is important that you understand all the Medicare Marketing rules 2018.
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