How to generate leads
This post will give agents some ideas of How to generate leads.
Generating health insurance leads is the same as generating any type of business lead. The most important thing to do is to establish contact between yourself and other people. Whenever possible, you should try to meet new people. Make sure you get contact information for new people and enter the information into a your database. After you have done this for a while, it will become a normal part of your routine. After you develop a welcoming approach, a good flow of leads should follow.
How to generate leads: Be sure you work on your listening skills.
When people know that you are truly listening to them, they will feel comfortable with you. Nothing is more off-putting than to talk to someone who is not listening. Remember to always ask questions to the person you are focusing on. If you ask simple personalized questions about things like; family, occupation and hobbies or interests, you will gain both trust and valuable information about people. This information can make a sale much easier as well as more profitable.
How to generate leads: It is always a good idea to have plenty of your own business cards with you.
This can be One of the least expensive and effective ways to give potential clients your contact information. Your cards should be easy to read and uncluttered. Give them out freely to everyone. This is a great way to end a meeting and make sure your contact has an easy way of finding you later if they decide to use your services. If your prospect does not have their own card, it is good to give them two of yours and ask them to write their contact information on the back of one for you to keep. For this reason, it is important to always carry a working pen.
It is also a great idea to join clubs and organizations. That way you will have contact with many people and they will do business with people they know and trust. Being a continual presence in community life will give you repeat opportunities to offer your services. When you participate in a service club, you become a bigger part of the community and you have access to business leaders who will not only use your services but recommend them to others. Go out in your community by frequenting local shops, restaurants and other local hangouts. Use these times to get to know people.
How to generate leads: Keep in mind:
Each person you meet knows people who you don’t yet! This can lead you to referrals. Always get permission before you use the referring party’s name. You might even ask friends for an introduction. Make sure you follow-up on all leads, otherwise, a referral does you no good if you don’t use it.
There are also many great lead companies available that will do the legwork for you. These companies will give you leads and offer different rates depending on the amount/type of lead you are looking to purchase. Crowe and Associates offers lead reimbursement programs for newly contracted agents.