Blog

Why Offer Medicare HDG Plans

The question; why offer Medicare HDG Plans, because the Medicare market is changing rapidly. Agents must stay ahead of the curve to remain successful. Many major carriers are scaling back their Medicare Advantage (MA) offerings and even cutting commissions on some plans. This leaves agents with fewer options to present to clients. This is where HDG Plans can make all the difference.

The Current Landscape of Medicare Advantage

In recent years, Medicare Advantage has been one of the most popular plan options among seniors. However, for the last couple years, carriers are:

• Pulling plans from the market – especially PPOs, which have traditionally been popular for their provider flexibility.
• Reducing commissions – some carriers are paying no commission on certain MA products, leaving agents with fewer options to offer.
• Tightening supplemental benefits – carriers are scaling back some of the extra benefits that once attracted clients, making MA plans less competitive.

For agents, this creates a challenge: how do you provide value to your clients while maintaining a sustainable business model?

Click here to join the team at Crowe and Associates- online contract.

Why HDG Health Plans Stand Out

HDG Health Plans provide a strong alternative that agents should be offering. Here’s why:

1. Plan Stability

Unlike some Medicare Advantage carriers that are exiting markets or restructuring benefits, HDG Health Plans are built for long-term stability. This ensures agents can confidently enroll clients without worrying about sudden disruptions.

2. Expanded Client Options

As carriers discontinue PPOs and other MA plans, seniors need reliable choices that meet their healthcare and financial needs. HDG offers products that can help fill the gaps left by Original Medicare. This gives agents a competitive edge in retaining and growing their book of business.

3. Consistent Compensation

With some carriers cutting or eliminating commissions on MA plans, agents need products that continue to provide fair, reliable compensation. HDG Health Plans recognize the value of the agent’s role and support them with commission structures that make sense.

4. Strong Value Proposition for Clients

Carriers design HDG Plans with seniors in mind, balancing affordability, access to care, and flexibility. This makes them attractive alternatives for clients who may be frustrated with shrinking MA networks or reduced plan options.

5. Ability to seek care from most providers

Unlike MA plans, Medicare supplements allow the enrollee to seek care form any provider that accepts Medicare. This can be a huge advantage to any enrollee.

Agents learn why and how to sell ancillary products – watch a quick YouTube video

The Opportunity for Agents

As the Medicare market shifts, agents who adapt quickly will come out ahead. By offering HDG Health Plans, agents can:

• Differentiate themselves from competitors still relying heavily on shrinking MA offerings.
• Provide solutions to clients facing plan cancellations or limited coverage options.
• Build a more stable book of business with products that pay fairly and retain members long-term.

Stay up-to-date on agent events and information

The Medicare Advantage space is in transition, and relying solely on it may leave both agents and clients at a disadvantage. By incorporating HDG Health Plans into your portfolio, you can protect your business, serve your clients more effectively, and position yourself as a trusted advisor during a time of change.

Now is the time to diversify your offerings, and HDG Health Plans should be at the top of your list.

The Value of Cancer Insurance – Why Medicare Agents Should Offer It

When working with Medicare clients, it’s easy to focus on the basics; Original Medicare, Medicare Advantage, Part D, and Medigap plans. However, one area that often gets overlooked is cancer insurance. The value of cancer insurance is something that should not be overlooked. This type of supplemental coverage can be a valuable addition to a client’s overall healthcare strategy, offering peace of mind and financial protection when it’s needed most.

Why Cancer Insurance Matters for Medicare Clients

While Medicare provides solid coverage for hospital stays, doctor visits, and treatments, it does not cover all of the costs associated with a cancer diagnosis. Beneficiaries may face:

• High out-of-pocket costs for chemotherapy, radiation, or specialty medications.
• Prescription drug expenses, especially for oral cancer drugs under Part D.
• Costs outside of Medicare coverage, such as lodging, transportation, and home assistance.

Cancer insurance offers clients a lump-sum benefit or scheduled payments that they can use however they choose; whether for medical bills, experimental treatments, or everyday living costs.

The Benefits for Medicare Clients

1. Financial Protection: Cancer treatments can be lengthy and expensive. A supplemental policy can help fill gaps and reduce financial stress.
2. Flexibility: Benefits are often paid directly to the policyholder, so they decide how to use the funds.
3. Peace of Mind: Clients know they have extra support if faced with a cancer diagnosis.
4. Complements Medicare: Even with a Medigap or Medicare Advantage plan, out-of-pocket costs can add up quickly.

If you are ready to join the Crowe team; click here for online contracting.

Beyond Medical Bills: Everyday Expenses Cancer Insurance Can Help Cover

One of the biggest advantages of cancer insurance is that it isn’t restricted to healthcare bills. Many policies allow beneficiaries to use the funds however they need. This flexibility can help cover:

• Travel expenses to and from treatment centers.
• Lodging and meals if treatment requires staying overnight away from home.
• Lost income if the policyholder or a spouse reduces work hours to accommodate treatments.
• Childcare or caregiver costs for clients who need extra support at home.
• Home modifications (ramps, stair lifts, etc.) if mobility becomes an issue during treatment.
• Everyday bills like utilities, rent, groceries, or car payments, so clients don’t fall behind financially while focusing on recovery.

These are real-world expenses that traditional health insurance, including Medicare, does not cover, but cancer insurance can help pay for.

Why Agents Should Offer Cancer Insurance

For agents, cancer insurance is more than just an add-on product; it’s an opportunity to:

• Protect your clients’ financial wellbeing by addressing a risk area that Medicare alone doesn’t fully cover.
• Build stronger client relationships by showing you’re thinking beyond the basics.
• Diversify your portfolio and increase cross-selling opportunities with products that provide real value.
• Differentiate yourself from other agents by offering a more comprehensive healthcare strategy.

Take a look at our YouTube video on why and how to sell ancillary with Medicare in 5 mins

Riders That Can Enhance Cancer Insurance

Many carriers offer optional riders that make cancer insurance even more customizable. Some examples include:

• Heart Attack & Stroke Rider: Expands coverage to other major health events.
• Return of Premium Rider: Refunds premiums if the client never files a claim.
• Wellness Rider: Pays a small benefit for completing preventive screenings (mammograms, colonoscopies, etc.).
• Intensive Care Rider: Provides additional benefits for ICU stays.
• Hospital Confinement Rider: Offers daily benefits for hospital stays, helping offset non-covered costs.

The Bottom Line

Cancer insurance may not be top-of-mind for your clients, but it should be. With the rising cost of treatment and the financial gaps left by Medicare, this coverage can make all the difference. Not only can it help cover medical expenses, but it also provides funds for everyday living costs that traditional health insurance never touches.

For agents, offering cancer insurance, especially with customizable riders, means providing a higher level of service, protecting clients’ financial futures, and strengthening your business.

Agents stay up-to-date on the latest events and information

Helping your clients prepare for the unexpected is one of the most valuable things you can do. Adding cancer insurance to your portfolio ensures you’re offering them the complete protection they deserve.

Understanding Medicare’s SSBCI Benefits: What They Are and Who They Help

If you’re a Medicare beneficiary or a Medicare agent working with clients you may have come across the term SSBCI. It stands for Special Supplemental Benefits for the Chronically Ill; it’s part of Medicare Advantage plans (not Original Medicare). Understanding Medicare SSBCI benefits is important. These benefits are designed to help people with certain chronic health conditions live healthier, more independent lives by addressing needs that traditional Medicare doesn’t usually cover.

Let’s break down what SSBCI is, how it works, and why it’s so important.

What Are SSBCI Benefits

SSBCIs allow Medicare Advantage plans to offer non-medical supportive benefits to enrollees with serious chronic illnesses. These can include things like:

• Preloaded grocery or utility cards
• Home modifications (e.g., grab bars, ramps)
• Air purifiers or pest control
• Meal delivery
• Social or physical activity programs

The benefits come with an important rule: each benefit must show a reasonable expectation of improving, or at least maintaining, the enrollees’ health or functional status. These targeted benefits can help prevent hospital visits and keep members healthier at home.

Who Qualifies for SSBCI Benefits

To be eligible, an enrollee must meet a three-part definition of “chronically ill,” including:

1. Having one or more complex or serious chronic conditions
2. Being at high risk of hospitalization or adverse outcomes
3. Needing intensive care coordination

Eligibility standards align with what qualifies for Chronic Condition Special Needs Plans (C-SNPs), though not all plans offer SSBCIs.

How SSBCI Differs From “Regular” Medicare Advantage Benefits

Most Medicare Advantage benefits are “primarily health-related.” SSBCI benefits expand that definition to include supports that aren’t strictly medical, as long as they address a specific health condition and can reasonably be expected to improve or maintain health.

Although regular supplemental benefits might include gym memberships or dental coverage for everyone in the plan, SSBCI benefits are customized to the needs of individuals who meet specific health criteria.

Why SSBCI Benefits Matter

Holistic Support: SSBCIs target real-life challenges; nutrition, safety, social connection, that can worsen health.

Flexibility: They can be customized to meet local needs and conditions.

Preventive Benefit: Reducing real-world barriers may lower healthcare costs down the line.

Personalized Care: Plans determine how SSBCIs are structured, shaping the benefits based on member needs.

Agents; if you are ready to join the team at Crowe; click here for online contracting.

What’s New in 2026

Stricter Rules on What Plans Can’t Offer

Starting in 2026, Medicare Advantage plans will face a tightened definition of SSBCI. CMS has codified a list of non-allowable benefits, meaning some popular extras are now prohibited under SSBCI, including:

• Junk food, unhealthy groceries
• Alcohol, tobacco, or cannabis-related items
• Life insurance or funeral benefits
• Cosmetic procedures not covered by Original Medicare
• Insurance discounts unrelated to health care
• Hospital indemnity or unrelated insurance products

Mandatory Mid-Year Notifications

Also beginning in 2026, MAOs (Medicare Advantage Organizations) must send personalized mid-year notices (between June 30 and July 31) to members who have unused supplemental benefit allowances. These notices must include:

• Which benefits the enrollee hasn’t used (from Jan 1–Jun 30)
• Eligibility criteria and limitations
• Instructions on how to access the benefits and provider networks

This ensures beneficiaries don’t miss out on benefits they’re entitled to because they weren’t aware of them.

Do your diabetic clients need help with supplies; watch our video on Advanced Diabetes Supply

Other Medicare-Wide 2026 Changes (Broader Context)

While not SSBCI-specific, here are some broader 2026 updates that complement the Medicare Advantage landscape:

• Automatic Renewal of the Medicare Prescription Payment Plan (MPPP); opt-outs must be processed within three days
• Part D Out-of-Pocket Cap increasing to $2,100 (up $100 from 2025)
• Part D Deductible capped at $615 (up by $25)
• Insulin Cost Cap: Still $35 or less, whichever is lower of negotiated or maximum fair price—now effectively enforced annually
• Adult Vaccines under Part D remain free with no cost-sharing as a permanent policy

Bottom Line

SSBCIs remain a powerful innovation within Medicare Advantage pushing beyond clinical coverage to tackle the lived experiences of chronically ill beneficiaries. But in 2026, plans must tighten the focus and communicate more clearly, including:

• No more non-health-related extras under SSBCI
• Required mid-year check-ins to help enrollees use their benefits effectively

Those who rely on SSBCIs, should:

Always review your 2026 ANOC for SSBCI benefit changes. Pay close attention to mid-year notices and unused benefits. Contact a licensed Medicare agent if you have questions about your current coverage or to look at your options during AEP or other available enrollment periods.

Agents stay up-to-date on events and information

What Medicare Doesn’t Cover: Avoid Costly Surprises

When you think about Medicare, it’s easy to assume it covers everything you might need as you age, but that’s far not quite the truth. While Medicare provides important and often lifesaving benefits, there are several healthcare services and items that Original Medicare (Parts A and B) simply doesn’t pay for. If you’re not aware of these gaps, you could face unexpected bills. Let’s take a closer look at what Medicare doesn’t cover and how you can protect yourself from high out-of-pocket costs.

Long-Term Care (Custodial Care)

One of the biggest misconceptions about Medicare is that it covers long-term care. In reality, Medicare does not cover custodial care, which includes help with daily activities like bathing, dressing, or eating; if it’s the only care you need.
Medicare may cover short stays in a skilled nursing facility after a hospital stay, but not ongoing assistance in a nursing home or at home.

How to plan: Look into long-term care insurance or other alternatives, such as life insurance with long-term care riders or setting aside personal savings.

Most Dental Care

Original Medicare doesn’t cover routine dental cleanings, fillings, extractions, root canals, dentures, or implants.
It will only cover dental procedures if they’re medically necessary as part of another covered procedure; like jaw surgery in a hospital.

Your options: Some Medicare Advantage (Part C) plans include limited dental coverage. Standalone dental plans are also available.

Vision Care

Medicare doesn’t cover routine eye exams for glasses or contact lenses. It also won’t pay for eyeglasses or lenses unless you’ve had cataract surgery.

Exceptions: Medicare does cover exams for certain conditions like glaucoma, diabetic retinopathy, or macular degeneration.

Your options: Many Medicare Advantage plans offer some vision benefits and like dental plans there are stand alone options as well as dental & vision packages.

Hearing Aids and Exams for Fitting Them

Hearing loss is common with age, but Medicare won’t cover hearing aids or the exams needed to fit them.
This can be a big financial hit, with hearing aids often costing thousands of dollars per pair.

Your options: Check Medicare Advantage plans or look for a stand alone plan, discount programs and clinics offering more affordable devices.

Routine Foot Care

Unless you have a qualifying condition like diabetes, Original Medicare doesn’t cover routine foot care like callus removal, nail trimming, or orthotics.

Your options: Some Medicare Advantage plans may cover podiatry services.

Over-the-Counter Medications and Most Prescription Drugs

Medicare Parts A and B don’t cover most prescription drugs or any over-the-counter medications. For that, you’ll need to enroll in a Medicare Part D plan (Prescription Drug Plan) or choose a Medicare Advantage plan that includes drug coverage.

Important: Even with drug coverage, some expensive medications may not be on your plan’s formulary; always check!

Foreign Travel Emergency Care

Generally, Medicare doesn’t cover healthcare you receive outside the U.S., except in very limited circumstances.

Your options: Some Medigap plans (like Plan G or Plan N) include limited foreign travel emergency benefits. You can also buy standalone travel insurance.

Cosmetic Surgery

Medicare doesn’t cover cosmetic procedures unless they’re needed due to accidental injury or to improve function from a deformity or illness (e.g., breast reconstruction after a mastectomy).

Acupuncture (Beyond Limited Use)

Medicare only covers acupuncture for chronic lower back pain, and only under specific guidelines. Other types of acupuncture, or treatment for other conditions, aren’t covered.

Agents, are you ready to join the team at Crowe; click here for contracting

How to Fill the Gaps

To protect yourself from unexpected expenses, consider:

• Medigap (Medicare Supplement Insurance): Helps pay for deductibles, copays, and coinsurance.
• Medicare Advantage (Part C): May include extra benefits like dental, vision, hearing, and wellness.
• Prescription Drug Plan (Part D): Adds drug coverage to Original Medicare.
• Dental, Vision, and Hearing Insurance: Available as standalone policies.

Agents: Watch a quick YouTube video on why and how to sell ancillary with Medicare

Stay updated on agent events and information – click here.

Medicare is an important program, but it’s not all-inclusive. Being proactive and understanding what it doesn’t cover can help you make smarter choices and avoid surprise bills. Talk to a licensed Medicare agent to help assess your needs and explore coverage options that close the gaps.

Common Medicare Enrollment Mistakes (and How to Avoid Them)

Enrolling in Medicare is one of the most important steps many of us take when we transition into retirement or experience a qualifying medical condition. But with multiple parts, deadlines, and plan types, it’s easy to make costly mistakes that could lead to penalties, gaps in coverage, or higher out-of-pocket expenses. We have listed some common Medicare Enrollment mistakes below with the hope that your clients can avoid them.

Missing the Initial Enrollment Period (IEP)

The Mistake: Waiting too long to enroll in Medicare Parts A and B can lead to late enrollment penalties, some of which are permanent.

How to Avoid It:
You’re eligible to enroll during a 7-month window:

• Starts 3 months before your 65th birthday month
• Includes your birthday month
• Ends 3 months after

If you’re not working or don’t have credible employer coverage, enroll during your IEP to avoid penalties.

Not Enrolling in Part B on Time

The Mistake: Some people mistakenly delay enrolling in Medicare Part B (medical insurance), thinking they don’t need it — even when they don’t have other credible coverage.

The Penalty: A 10% increase in premiums for every 12-month period you were eligible but didn’t enroll. This penalty lasts as long as the beneficiary has Part B coverage (for life).

How to Avoid It:
If you’re not actively working and don’t have employer-sponsored coverage, you should enroll in Part B when you’re first eligible. COBRA, retiree coverage, and the Marketplace do not count as credible coverage for Part B delays.

Not Enrolling in Part D (Drug Coverage)

The Mistake: Delaying enrollment in a Part D drug plan, thinking you don’t need one because you don’t take medications.

The Penalty: A permanent late enrollment penalty added to your Part D premium.

How to Avoid It:
Even if you don’t take prescriptions now, it’s wise to enroll in a low-cost Part D plan when you’re first eligible. You’ll avoid penalties and have coverage in place when you need it.

Watch a YouTube Video on Medicare Enrollment Periods

Assuming Medicare Covers Everything

The Mistake: Many people think Medicare is free and will cover 100% of their healthcare needs. Unfortunately, that’s not the case.

How to Avoid It:
Learn what Medicare does and doesn’t cover. For example:

• Part A covers hospital care but has a deductible
• Part B covers doctor visits and outpatient care, but only 80% after the deductible
• Medicare doesn’t cover routine dental, vision, hearing aids, or long-term care

Supplemental plans or Medicare Advantage can help fill these gaps.

Not Comparing Plan Options Annually

The Mistake: Sticking with the same plan year after year without reviewing changes.

How to Avoid It:
Use the AEP (Annual Enrollment Period) that runs from Oct 15 – Dec 7 to review:

• Premium changes
• Drug formularies
• Doctor networks
• Copays and out-of-pocket maximums

Plans change annually, and so do your health needs. An annual review ensures you’re in the most cost-effective and appropriate plan.

Relying on Friends or Online Info Without Expert Help

The Mistake: Taking advice from well-meaning friends or reading generic info online without speaking to a licensed agent.

How to Avoid It:
Medicare is personal. Plans vary by location, health needs, income, and prescription use. A licensed Medicare agent can help you compare plans and avoid costly oversights.

Are you an agent looking to join the team at Crowe, click here for online contract

Making the wrong choice with Medicare can cost hundreds, even thousands, over time. Whether you’re helping someone new to Medicare or reviewing your own plan, the smartest thing you can do is work with a licensed Medicare agent who understands the rules, timelines, and local options.

Agents stay up-to-date on events and information

Digital Marketing for Medicare Agents: Expand Your Reach Online

The Medicare market is competitive, and while traditional methods like grassroots marketing and referrals still work, today’s successful agents know that digital marketing is key to long-term growth. Whether you’re just getting started or looking to refine your strategy, here are some essential tips for digital marketing for Medicare agents.

Build a Professional Website

Your website is your digital storefront. It should be clean, easy to navigate, and mobile-friendly. Be sure to include:

• A simple explanation of what you do
• Your contact information
• An appointment scheduler or contact form
• Educational content (like blogs or videos)
• Compliance disclaimers (required by CMS)

Tip: Add an FAQ section to answer common Medicare questions; it boosts SEO and builds trust.

Learn about the free website design assistance we offer to our agents.

Start a Blog

Blogging helps you:

• Educate prospects and clients
• Rank higher on Google
• Position yourself as a local Medicare expert

Make your posts easy to read, and include a call to action like “Schedule a Free Medicare Review Today.”

Watch a YouTube video on how to create a successful blog

Use Email Marketing

Email is a low-cost way to:

• Keep in touch with leads and clients
• Share reminders about enrollment periods
• Deliver newsletters or tips

Segment your list (e.g., by age, status, or interest), and personalize your emails with tools like Mailchimp, Constant Contact, or SendGrid.

Always follow CMS guidelines; no marketing AEP-related products before October 1st!

Get Active on Social Media

Platforms like Facebook and LinkedIn are great for reaching seniors and their caregivers. Post regularly and mix up your content:

• Educational posts and videos
• Reminders for enrollment periods
• Client testimonials (with permission)
• “Medicare Tip of the Week”

Join local Facebook groups and community pages; just be careful not to promote directly in restricted groups. Focus on being helpful not on selling.

Use Video to Explain Complex Topics

Short videos are powerful tools. You can create:

• “Explainer” videos for Medicare Parts A, B, C, and D
• Plan comparison walkthroughs
• “Ask Me Anything” Q&A sessions

Use YouTube, Instagram Reels, or Facebook Live. Keep it down to a few minutes and include captions for accessibility.

Set Up a Google Business Profile

A Google Business Profile (formerly Google My Business) helps locals find you when they search “Medicare agent near me.”

Make sure to:

• Keep your hours and contact info updated
• Add photos of your office or events
• Ask clients to leave reviews (and respond professionally)

Join the team at Crowe; click here for online contracting

Use CRM and Automation Tools

Managing follow-ups is critical. A Customer Relationship Management (CRM) system like Blitz, AgencyBloc or our new addition: the all -in-one agent portal, BOSS (learn more about BOSS) these tolls help:

• Track leads and clients
• Automate birthday or policy renewal reminders
• Manage email campaigns
• Track downline production (for agencies) These last 3 are available with BOSS!
• Book of business reports
• Track your sales

Automation saves time while keeping your outreach personal and consistent.

Track Your Results

Use tools like Google Analytics, Meta Ads Manager, and your email platform to see what’s working and what’s not.

Track:

• Website traffic and page views
• Email open and click rates
• Facebook post engagement
• Number of appointments or contacts per campaign

This data will help you fine-tune your digital marketing strategy over time.

You don’t need to master every digital channel at once. Start small; maybe by building your website and writing one blog post per month. As you get more comfortable, expand into social media or email marketing.

Stay updated on agent events and information

Being present and professional online helps build credibility, reach more prospects, and stay top-of-mind with current clients. With the right tools and strategy, digital marketing can become one of your most powerful Medicare sales tools.

The Canadian Medstore: An Option for Affordable Prescription Drugs

With rising prescription drug costs in the U.S., many Medicare beneficiaries are looking for more affordable options to manage their health. One of the most talked-about resources is The Canadian Medstore. What is the Canadian Medstore; a service that offers access to prescription medications from licensed international pharmacies, often at a significantly lower cost than U.S. retail prices.

But is it safe? Is it legal? And how can seniors take advantage of this option if their Medicare plan doesn’t cover certain drugs or the out-of-pocket costs are too high? Let’s break it down.

What Is The Canadian MedStore

The Canadian MedStore is a licensed prescription referral service that connects U.S. patients with international pharmacies and licensed Canadian sources. It provides a safe and cost-effective alternative for Americans facing high out-of-pocket costs for prescription drugs.

While based in Canada, the service also works with accredited pharmacies in the UK, Australia, and New Zealand, depending on medication availability and pricing.

Watch a quick YouTube video on the Canadian Medstore

How It Works

1. Individuals Supply: Name and date of birth, drug allergies, current medications.
2. Prescription Required: Like any legitimate pharmacy, a valid prescription from a U.S. doctor is required. Just upload, transfer, fax or email them.
3. Medication Match: The Medstore checks availability and pricing from international sources and fulfills the order through the most cost-effective and compliant channel.
4. Shipping to the U.S.: Medications are typically shipped directly to the patient’s home, with delivery times ranging from 2 to 4 weeks.

Is It Legal

Importing prescription drugs for personal use from outside the U.S. is technically not FDA-approved, but the FDA has long used enforcement discretion in cases involving personal importation of medications that:

• Are not controlled substances,
• Are for personal use (usually 90-day supply or less),
• Are not considered high-risk, and
• Are accompanied by a valid prescription.

This makes The Canadian MedStore a viable option for many seniors, especially for maintenance medications or drugs not covered on a Medicare Part D formulary.

Agents are you ready to join the Crowe team; click here for online contract

Who Uses It

• Medicare beneficiaries in the coverage gap or with expensive specialty drugs not covered by their plan.
• Patients with chronic conditions like asthma, diabetes, or high cholesterol who need ongoing medications.
• Retirees on fixed incomes trying to stretch their healthcare dollars without compromising quality.

Cost Savings Example

A common brand-name cholesterol drug that costs $500/month in the U.S. might cost as little as $100/month through The Canadian MedStore without sacrificing authenticity or safety.

Pros and Cons

Pros:

• Substantial savings on brand-name medications
• Licensed pharmacists review each order
• Personalized support and prescription management
• Offers automatic refills and mail-order convenience

Cons:

• Not for acute, emergency, or temperature-sensitive medications
• Slower shipping times (2–4 weeks)
• Not all medications are available
• Medicare Part D does not reimburse for these purchases

Considerations for Medicare Beneficiaries

While using The Canadian MedStore can be a great option for those in the Medicare dealing with high costs or formulary exclusions, keep in mind:

• Medicare won’t count these purchases toward your True Out-of-Pocket (TrOOP) costs.
• Individuals cannot submit these drugs for reimbursement under Medicare Part D.
• You should consult with your physician and pharmacist to ensure that the drugs are the correct formulation and dosage.

For Medicare beneficiaries struggling with the cost of prescription medications, The Canadian MedStore can be a helpful lifeline. While not a substitute for comprehensive drug coverage, it can offer peace of mind and price relief for those who would otherwise go without their medications.

If you’re an agent, understanding how services like The Canadian MedStore work can help you better support clients who need alternatives beyond their plan’s coverage. This is another way to maintain your book of business. Always encourage clients to check with their doctor and review all options carefully. Agents; if you would like more information on this service, please contact our office at 203-796-5403. You can also call Pam DiGrigoli at 727-474-3832 and set up an account to offer this service to your clients.

Stay up to date on agent events and information

Medicare vs. Employer Insurance: Which One Pays First

When you’re eligible for Medicare and also have employer-sponsored health insurance, things can get a little confusing. One question that comes up often: is Medicare or employer coverage primary?

The answer depends on employment status, the size of the employer, and the type of Medicare you have. Here’s what you need to know about how Medicare coordinates with employer coverage and who pays first.

Primary Payer

When you have more than one type of health coverage, the primary payer is the insurance that pays first for your healthcare services. The secondary payer may cover remaining costs, such as copayments, coinsurance, or deductibles.

Knowing which plan is primary ensures:

• Your claims are processed correctly
• You avoid unexpected bills
• You stay compliant with Medicare rules

General Rule: Employment Size Determines Priority

If You’re 65 or Older and Still Working

If your employer has 20 or more employees:

• Employer insurance is primary
• Medicare is secondary

If your employer has fewer than 20 employees:

• Medicare is primary
• Employer insurance is secondary

Note: The same rule applies if you’re covered under your spouse’s employer plan.

Watch a video on how Medicare works with employer coverage

Under 65 and Have Medicare Due to Disability:

If your (or your spouse’s) employer has 100 or more employees

• Employer insurance is primary
• Medicare is secondary

If the employer has fewer than 100 employees

• Medicare is primary

Retiree Coverage or COBRA

• Medicare is always primary
• Retiree plans and COBRA are considered secondary

In fact, if you delay enrolling in Medicare while on COBRA, you could lose COBRA coverage. Always sign up for Medicare Part B when first eligible to avoid penalties and gaps in coverage.

What About Veterans Benefits or TRICARE

If you have VA coverage, TRICARE, or other federal health benefits, the rules may differ:

• VA only covers care at VA facilities. If you go to a non-VA provider, Medicare pays first.
• TRICARE for Life acts as secondary coverage to Medicare for eligible military retirees.

Beneficiaries

• Don’t assume employer insurance will always pay first; check the size of the employer.
• Always inform Medicare and your employer plan that you have dual coverage so they can coordinate benefits properly.
• If Medicare is supposed to be primary and you haven’t enrolled in Part B, your employer plan may refuse to pay claims.

Agents ready to join the Crowe team; click here for online contract

Stay updated on the latest agents news and events

Medicare OEP Open Enrollment Period

The Medicare Open Enrollment Period (OEP) runs annually from January 1 to March 31. It is specifically for individuals already enrolled in a Medicare Advantage (Part C) plan as of January 1.

This period does not apply to those with Original Medicare (Part A and B) only; it’s strictly for Medicare Advantage plan members who may want to make a one-time change.

What Changes Can You Make During OEP

Those enrolled in a Medicare Advantage plan, can make one change during the OEP. The options include:

• Switching to a different Medicare Advantage plan, with or without drug coverage
• Dropping your Medicare Advantage plan and returning to Original Medicare, with the option to add a Part D prescription drug plan

Changes You Cannot Make:

• Switch from Original Medicare to a Medicare Advantage plan
• Enroll in Part D drug coverage if you’re on Original Medicare and missed your IEP or AEP
• Make multiple changes; OEP only allows one switch

Watch a video on Medicare enrollment periods

Why Use the OEP

Here are a few common reasons beneficiaries take advantage of the Medicare OEP:

• Their current Medicare Advantage plan doesn’t cover a needed medication or provider
• They discovered higher costs or restrictions after using the plan in January
• They had a change in health and want a different plan with better specialist coverage
• They were unaware of better plan options during the Annual Enrollment Period (AEP), which runs from October 15 to December 7

How Is OEP Different from AEP

Important Considerations

• If you switch to Original Medicare during OEP, you may not be guaranteed Medigap (Medicare Supplement) coverage; unless you’re in a trial right or qualify for a Special Enrollment Period.
• Any changes made during the OEP become effective the first day of the month after the change is made (e.g., a change in February takes effect March 1).
• It’s important to review coverage early in the year to determine if your current plan still meets your needs.

Work with a Licensed Agent

The Medicare OEP is a valuable but limited opportunity to make corrections or improvements to your coverage. If you’re unsure whether your plan fits your health needs or budget, speak with a licensed Medicare agent. They can help you compare options, check provider networks and drug formularies, and make confident decisions about your healthcare.

Agents; if you are ready to join a winning team, click here for Crowe contracting!

Stay updated on agent information and events, click here

Understanding Medicaid Spend Downs: What It Is and How It Works

For many individuals, especially older adults and those with disabilities, affording healthcare and long-term care can be a significant financial challenge. Medicaid offers crucial support, but not everyone qualifies based on income or asset limits. That’s where understanding Medicaid Spend Downs is important. It is a pathway to eligibility for those who exceed Medicaid’s financial thresholds but still have high medical costs.

What Is Medicaid Spend Down

Medicaid Spend Down is a process that allows individuals with income or assets above Medicaid eligibility limits to “spend down” their excess resources on medical expenses to qualify for Medicaid coverage. It’s similar to an insurance deductible; once you’ve paid out a specific amount in medical bills, you become eligible for Medicaid assistance for the rest of the period.

There are two common types of spend down:

• Income Spend Down: For people whose monthly income is too high but who have recurring medical expenses.
• Asset Spend Down: For those whose savings or property exceed Medicaid’s asset limits.

Who Needs a Spend Down

Spend down is often needed by:

• Seniors over age 65
• Individuals with disabilities
• People in need of long-term care
• Those receiving home and community-based services

For example, someone with a small pension or Social Security income that slightly exceeds their state’s Medicaid income limit might still qualify if they have regular out-of-pocket medical costs like prescription drugs, doctor visits, or even insurance premiums.

How Does It Work

Each state administers Medicaid differently, so spend down rules and procedures vary. However, the basic process looks like this:

1. Determine Excess Income/Assets: Compare income or resources to the state’s Medicaid limits.
2. Calculate the Spend Down Amount: This is the amount you must use for medical expenses to qualify.
3. Submit Proof: Provide receipts or bills to your state Medicaid office as evidence of your medical expenses.
4. Become Eligible: Once you meet your spend down requirement, Medicaid covers your additional medical costs for a certain period; often between one and six months.

Agents, watch a quick video on the quarterly SEP for dual and drug help elimination 2025

What Counts Toward a Spend Down

Expenses that may count include:

• Unpaid medical bills
• Prescription drugs
• Health insurance premiums
• Doctor and hospital visits
• In-home care services
• Medical equipment

Important Considerations

• Timing Matters: Medicaid coverage through spend down is usually limited to specific timeframes (e.g., a one- or six-month period). Beneficiaries will need to re-qualify at the end of each spend down period. The length of each spend down varies by state.
• Asset Rules Are Strict: Some assets are exempt (like your home or one vehicle), but others may need to be spent down or placed in a trust.
• Documentation Is Key: Keep all receipts and records of medical expenses as proof.

Medicaid Spend Down can be a lifeline for those who need healthcare but don’t meet traditional financial eligibility criteria. It requires careful planning and documentation, but it opens the door to critical services like long-term care and in-home support.

Agents; if you are ready to join the team at Crowe, click here for contract.

Stay up-to-date on agent events and information

If you or a client may benefit from Medicaid but don’t meet the income or asset limits, a CMP (Certified Medicaid Planner) or elder law attorney can provide spend down options and help beneficiaries make informed decisions.