What Do Healthcare Customers Want

Ed Crowe

2 years ago

What Do Healthcare Customers Want?

Healthcare is an unusual industry because the patient, or beneficiary, is also the customer. What Do Healthcare Customers Want? Customers, by and large, have an ever-evolving list of things they look for in choosing which products they want to purchase. In order to help best determine which supplemental insurance plans are best for your clients, you need to know what is important to them. Here are the top five things that healthcare consumers are looking for now:

Convenience

Life is busy, and it’s only getting busier. People rely on convenience. Automated tasks and obligations are necessary. Healthcare is no exception. Additionally, some are available online. If a task is not convenient, it is often put off. And when healthcare decisions or services are put off, there are often disastrous consequences. Luckily, increasing technology is making healthcare more convenient to access even as our lives get busier. Some of the ways healthcare companies are making their services more accessible are the following:

Online scheduling
Telehealth appointments and remote appointments are less time consuming.
Automated prescription refills
X ray and other scan access from a cloud rather than in person
Online pharmacies that can deliver medications to the patient’s home address

What Do Healthcare Customers Want? – Transparency

Health insurance is hard to navigate for most. No one likes to feel like the wool is being pulled over their eyes. Today’s consumers want transparency from their healthcare. There is increasing demand for more clarity in billing. Many beneficiaries do not know what they will be charged up front in a doctor’s office or facility. It is also not only about costs – beneficiaries want their medical advice to be transparent, too. This can include the pros and cons of a particular procedure, prescription alternatives, and second opinions. Transparency on all levels is about building trust.

Good Bedside Manner

Overly authoritative, dismissive, or just plain rude doctors and facilities can no longer sneak under the radar in the age of the internet. Negative reviews can have real adverse effects on a business or practice. Patients have special insights into their own bodies. As a result, their own concerns and symptoms need to be listened to carefully and seriously and considered in the diagnosis and treatment process.

Access To Information

Beneficiaries want to know the answers to their questions and concerns – point blank. They expect information about their healthcare and supplemental plans to be readily available. Some ways insurance companies are beginning to provide online portals that allow beneficiaries access to their information from anywhere at any time. Consumers also want more accessible information regarding coverage. They need to understand any potential coverage gap in their supplemental plans. The Medicare world is over flooded. Provide access to solid information. Teach clients to discern accurate information from marketing schemes.

What Do Healthcare Customers Want? – Options For Care

Beneficiaries want to be included in their insurance company’s deliberation processes. Customer feedback is imperative. They prefer to make collaborative decisions about their care, not simply be told what is covered and what is not. Healthcare providers and companies who take these desires seriously are more likely to have happier, more loyal consumers for a longer period of time.