Why Life Insurance Agents Should Add Medicare Sales to Their Portfolio
The insurance industry is constantly evolving, and agents who adapt tend to stay ahead. Should life agents add Medicare sales? For life insurance agents looking to diversify income, build long-term client relationships, and create a more full-service business, adding Medicare sales is one of the smartest moves you can make.
Here’s why now is the perfect time to bring Medicare into your practice and how doing so can elevate your business.
A Huge, Growing Market
Every day, thousands of Americans turn 65 and that trend is expected to continue for years. These individuals are entering Medicare eligibility and looking for guidance. As a trusted life insurance advisor, you’re in a perfect position to provide it.
Adding Medicare products means tapping into a huge and growing senior market that is eager for personalized advice.
Recurring Revenue Stream
Medicare Advantage and Medicare Supplement plans as well as PDP plans offer residual income. Once you enroll a client, you can receive renewal commissions every year they remain with the plan. This helps build long-term income stability and predictability.
Watch a quick YouTube video on Medicare Advantage & PDP commissions 2025
Cross-Selling Opportunities
Adding Medicare products opens the door to natural cross-sells:
- Final expense insurance
- Hospital indemnity plans
- Critical illness and cancer policies
- Dental, vision, and hearing plans
- Annuities for retirement income
Your Medicare clients often need these products, and you already have the relationship and trust to help them.
Stay Connected To Your Clients
Clients turning 65 often reach out with Medicare questions. If you don’t provide help, they may turn to someone who does, and that someone may end up replacing other policies you wrote.
By adding Medicare, you become a one-stop resource for your clients’ as they enter retirement. This helps build trust and solidify the relationship. Get a few tips to maintain your book of business.
Simple Entry With the Right Support
Getting started in Medicare sales may seem intimidating, but it’s more straightforward than many life agents expect:
- Get licensed in the states you plan to sell in
- Complete AHIP certification
- Contract with carriers (MAPD, PDP, Med Supp)
- Partner with an FMO or upline who offers training, tools, and support
Learn about our $500 monthly lead and marketing program
With the right team behind you, the learning curve is manageable—and the long-term payoff is substantial.
Medicare Builds Your Business Year-Round
Although Medicare gives you a seasonal boost during the Annual Enrollment Period (AEP) every fall, it also provides a steady stream of opportunities throughout the year from:
- Turning 65 clients
- Special Enrollment Periods (SEPs)
- Dual Eligibles and LIS recipients
You can keep your pipeline full even when life insurance leads dry up.
If you are ready to add Medicare; click here for online contracting
Adding Medicare sales doesn’t mean walking away from life sales; it is an opportunity to expand your business and your value to clients. You’ll gain:
- A broader client base
- Stronger retention
- Recurring revenue
- More cross-sell opportunities
Stay updated on Medicare agent events and information
If you’re a life agent looking to grow your business and secure your financial future, Medicare sales should be your next move.
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