Maximize Your Facebook Business Page
A Facebook business page can be a very useful tool for agents and brokers to give people easy and quick access to a snapshot of their business. They are easy to use, free to create, and simple to maintain. However, once an agent or broker has one, there are two vital steps to maximize its usefulness and reach as many potential clientele as possible. Maximize your Facebook business page.
Post new social media content daily
While this may seem excessive for the uninitiated, posting often and consistently is one of the easiest ways to move search traffic to that page. An active page is a visible page. Agents can post things like information about educational and marketing events that are coming up, updates on the business, promotions that they know about and have access to, and other valuable content related to their business and the insurance field in general. Even articles such as “How does Medicare Advantage Work?” can generate web traffic through keywords and consistent posting.
Use paid ads
Paid ads are a surefire way to reach a wider audience with a business page and drive even more web traffic to the business page. Here is a brief explanation of how to use paid ads on Facebook
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On the business page, click the top right corner “create” button and select “create an ad”
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The objectives to choose from will be “boost your posts,” “promote your page,” and “send people to your website.” The agent will have to choose the option they think is most beneficial at the time.
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Select the target social media audience. Age, location, interests, and other demographics are very important to think about because they will determine who will see the ad. If the ad is to get into the right hands, it has to reach the right people. An obvious choice would be to choose people over the age of 65, and, in particular, people who are six to eight months away from turning 65. Most seniors start researching Medicare up to eight months before they are eligible.
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Choose the budget and schedule for the ad campaign. Most ads can be affordable with a reasonable start and end date.
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Create the ad by choosing a compelling video or picture, and create a title that uses meaningful keywords.
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Review and submit the ad for approval. Facebook will review the ad before publishing it to make sure it meets their advertising requirements. Once it is approved, the ad will run, driving much needed web traffic to the agent’s chosen location.
Social media is a powerful tool. By utilizing these two steps, an agent or broker can make sure that their information is reaching as many potential clients as possible. Posting valuable content and using Facebook’s built-in paid ads feature will create a more visible business page.
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