If you are in Medicare sales, I am sure you have heard many uplines are adding ACA contracts. We will go over some reasons to add ACA health insurance sales to your business.
The Affordable Care Act (ACA) provides healthcare options for millions of Americans. Additionally, healthcare agents have an opportunity to make a difference in the lives of many individuals who need healthcare.
ACA Health Plans
The ACA introduced reforms to improve access to healthcare and enhance the quality of coverage. Health Insurance Marketplace and ACA-compliant health plans must adhere to standards, such as covering essential health care services and prohibiting discrimination based on pre-existing conditions. Subsidies and tax credits provided by the ACA, make health coverage more affordable for eligible individuals and families. To learn more about the ACA, visit healthcare.gov.
Reasons to add ACA health insurance sales
Providing access to necessary healthcare services
ACA health plans are crucial to many underserved individuals who otherwise do not receive the care they need. This is especially true in many low income communities. Agents helping individuals find affordable coverage options and the expansion of Medicaid eligibility, are both ways to ensure more people have access to medical care.
Protecting enrollees
Plans that comply with ACA regulations protect enrollees from the high cost of medical treatment and coverage denials. Selling these plans allows agents to advocate for their clients’ interests and guide them towards the best options for their coverage needs and budget.
Financial benefit
Agents who offer ACA health plans have the ability to earn commissions as well as various sales incentives. Because there are thousands of people who need coverage and the demand continues to grow, there is a real need for qualified professionals who can navigate the complexities of the insurance enrollment process.
If you are an agent who wants to get set up to offer ACA plans, click here to learn more
Certifications and Training:
Selling ACA health plans requires a solid understanding of healthcare regulations, insurance products, and customer needs. Although there are not as many certifications with the ACA as in the Medicare world, there are trainings and credentials required that vary by market and carrier. A few things agents need to have before they offer ACA plans:
- Health Insurance License: Obtaining a state-issued health insurance license is a prerequisite for selling ACA health plans. This license demonstrates your understanding of insurance laws and regulations, as well as your commitment to ethical sales practices.
- E&O Insurance: Agents need to have a valid certificate of E&O insurance to cover themselves for any mistakes they make that could prompt legal action by the client.
- ACA Marketplace Training: The Centers for Medicare & Medicaid Services (CMS) offer training courses for agents and brokers seeking to assist consumers with Marketplace enrollment. These courses cover topics such as eligibility determination, plan selection, and enrollment assistance.
Watch a few YouTube videos on the ACA:
Find out what Crowe has to offer ACA agents and agencies
Learn more about ACA contracting
Watch a demo of what our ACA portal has to offer
Why offer ACA plans
For those agents looking to make a positive impact on people’s lives while building their business, selling ACA health plans could be the perfect fit for you. Medicare agents can use this opportunity to build a long-lasting relationship with your client. This will lead to a greater trust and knowledge of the client’s needs and wants for coverage and can lead to more Medicare leads in the long run.
By demonstrating competency and commitment to providing good service, agents can become a trusted resource in the community for various types of healthcare coverage.